SimpleLogix

Urban Threads

Retailer Scales Seamlessly for Peak Season

A cloud migration helped an online fashion retailer handle 5x Black Friday traffic with zero downtime.

5x

Peak traffic handled

0

Minutes of downtime

32%

Lower hosting costs

The Challenge

Previous holiday seasons brought slow pages and outages, costing sales and damaging customer trust.

Our Solution

We migrated the platform to an auto-scaling AWS architecture, added a CDN and built sales dashboards to track performance in real time.

The Results

  • Zero downtime during Black Friday
  • Page load times improved by 48%
  • Hosting costs reduced by 32% outside peak
“Black Friday used to be stressful. This year our site was faster than ever.”

Olivia Brooks

Head of E-Commerce, Urban Threads

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